UTM Link Builder
Tag campaign URLs with UTM parameters in seconds.
Campaign Source is required — it identifies where the traffic comes from.
About the UTM Link Builder
Without UTM tags, your analytics lumps newsletter clicks, social posts and paid ads into one anonymous bucket. This builder assembles properly encoded campaign URLs: fill in the destination and at least a source, add medium, campaign, term and content as needed, and get a link that Google Analytics, Matomo or Plausible will attribute correctly.
Parameter values are percent-encoded for you, existing query strings in the destination URL are preserved, and the result updates as you edit — so you can build a whole campaign family by tweaking one field at a time. Copy the link or open it in a new tab to verify the landing page.
How to use it
- 1Paste the destination URL, including https://.
- 2Fill in the source (required) plus medium and campaign for useful reports.
- 3Click Build UTM link, then copy the result or open it to test.
Frequently asked questions
Related tools
Base64 Encoder & DecoderEncode and decode Base64 instantly, Unicode-safe.URL Encoder & DecoderEscape and unescape URLs and query strings safely.Binary Code TranslatorTranslate text to binary code and back, live.Hex to Text ConverterConvert text to hexadecimal and back, UTF-8 safe.Morse Code TranslatorTranslate, decode and hear Morse code with real audio.ROT13 Encoder / DecoderHide and reveal text with the classic ROT13 cipher.